1. Introduction

ACB wishes to communicate with those people who have expressed an interest in participating in the events provided by it(enquirers) and current applicants in order to keep them informed of areas of information that may be of interest and help them to decide whether to participate in the competitions organized by ACB.

2. What do you communicate to me about?

Areas of information we wish to inform you about include, but are not limited to, captivating dance, music, spoken word, and more, creative problem-solving around the SDGs, inspiring youth to be agents of positive change on stage and beyond; testimonials from those who have taken part in the competitions; scholarships; on-going events; key dates in the application process; and any other information the ACB feels may be of relevance to you.

From time to ACB may contact you requesting your participation in market research surveys in order to enhance and improve our application process, communication channels and  programmes.

3. Which communication channels do you use?

Africa’s Campus Battle will communicate via a variety of channels which will be determined by the contact details provided by you, including, but not limited to email, telephone, SMS, WhatsApp, Skype, Zoom, Social Media channels, Post Office Mail and any other mode of communication available.

4. How do you process my personal information?

ACB may analyze your personal information to create a profile of your interests and preferences so that we can ensure that the information we contact you with is relevant to you.

If you have provided your information in order to attend an event ACB will use that information to provide you with details about that event. If you do not wish to receive any further information from us, you will be able to opt out of those communications at the time of registering for the event.4.

5. Under what legal basis does the processing of my personal data take place?

The Data Protection Act 2019 provides for a number of different legal basis under which processing of personal data may take place. In this case, the following bases applies:

a) Consent (enquirers): when you provide us with your details we will ask for your consent to use those details to carry out the activities as detailed above. If you no longer wish to receive communication from us, you can withdraw your consent at any time by contacting the ACB at or updating your contact preferences.

b) Contract (applicants): as you have applied for a programme, ACB will provide you with information to help you decide whether to accept an offer of a place, should ACB choose to make you one.

c) Legitimate interests (applicants): we process personal information for certain of our own legitimate business purposes such as:

  • where the processing enables us to enhance, modify, personalize or otherwise improve our services /communications for your benefit
  • to better understand how people interact with our websites
  • to provide communications which we think will be of interest to you (direct marketing)
  • to determine the effectiveness of promotional campaigns and advertising
  • We will not process your data for the legitimate interests of any third parties.

These legitimate interests do not override your own interests as they are to provide you with the services and information you may need to make the right decision on where you choose to study. However, if you would like us to stop using your information in this way please contact ACB at or update your contact preferences.

Please bear in mind that if you make a request to us to stop using your information this may affect our ability to carry out tasks indicated above for your benefit.

6. What categories of personal data are used?

All information necessary to provide you with relevant information with regards to your interest in ACB. This might include but is not limited to:

  • Name
  • Contact Details
  • Date of Birth
  • Postcode
  • Area of interest
  • Country of residence, Nationality or Status of Residence in Kenya
  • Anticipated area of participation
  • Disability status
  • Original enquiry source (e.g. marketing fairs,  event or through our website)
  • Programme applied for
  • Current school or college and year of study
  • Application status (e.g. offer made, offer accepted or offer declined)
  • Details of any specific questions you ask of us
  • IP address(es) and cookie identifiers

7. Where do we get your personal data from?

Personal data will be provided by you either directly or indirectly:


  • in the programme of making an enquiry for or at an event, through ACB website.
  • via our live chat service on our website


in the course of making an enquiry through an agent, the agent or providers where you submit your details to be provided with information from ACB.

indirectly in the course of making an application through the website or an agent.

As part of our digital marketing activity, we make use of cookies and similar technologies. You can find more information about the use of website cookies by viewing our Website Privacy and Cookie Notice.

In addition to browsing our website, we make use of these technologies to help determine whether our emails are effective and relevant to you through tracking image pixels and hyperlinks. We only do this when you have granted consent for ACB to send you emails, for example when you complete an online form. You can, at any time, request to stop receiving these emails by contacting us at or updating your contact preferences.

8. Who else do we pass this information on to?

Your personal data will only be shared with those third parties with whom ACB works in order to provide you with relevant, personalized communications. These types of organizations can include but are not limited to:

  • Suppliers of digital content for emails (such as Google)
  • Service providers who send out emails, SMS, direct mail or other communications on behalf of ACB and who manage our live chat and similar services
  • Providers who will use your profile information to identify others who may be interested in ACB.

Other than the ACB’s own processors and contractors, no information will be passed to third party organizations for them to contact you directly themselves.

9. Do we transfer the information overseas?

Data will be transferred from overseas only where contact information has been provided to ACB staff or agents in the course of making an enquiry about the programmes at ACB.

10. How long do we keep this information for?

Personal data will be held up to a maximum of 7 years. This is because we understand that your original enquiry to the programme may be for a later referrals.

If, at any time, you would like to stop receiving these communications you can contact or update your contact preferences.

11. What are your rights as a data subject?

As a person whose personal data we are processing, you have certain rights with respect to that personal data; you have the right:

  • To withdraw consent;
  • To access your personal data that we process;
  • To rectify inaccuracies in personal data that we hold about you if it is inaccurate or incomplete;
  • To request the deletion or removal of your personal data where there is no compelling reason for its continued processing;
  • To restrict the processing of your personal data in certain ways;
  • To obtain your personal data for reuse;
  • To object certain processing of your personal data;

12. Who can I contact if I have any queries?

If you have any questions about how your personal information is used by ACB as a whole, or wish to exercise any of your rights, please consult the Programme Manager

13. Complaints

If you wish to raise a complaint about how we have handled your personal data, you can contact the Programme Manager who will investigate the matter.

Our Programme Manager can be contacted at

If you are not satisfied with our response or believe we are not processing your personal data in accordance with the law, you can complain to the Data Commissioners Office (ODPC)

14. Updates to this privacy notice

We may update this privacy notice from time to time in response to changing legal, technical or business developments. When we update our privacy notice, we will take appropriate measures to inform you, consistent with the significance of the changes we make.

Published on:3rd April 2024
Next Review Date:3rd April 2025
Version Number:1.0


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